Mamas Love … Mickey Bans Junk Food

Associated Press June 5, 2012,
Disney says its programming will no longer be sponsored by junk food.The Walt Disney Co. said Tuesday that it will become the first major media company to ban such ads for its TV channels, radio stations and websites intended for children. That means kids watching Saturday morning kids’ shows on the company’s ABC network will no longer see ads for fast foods and sugary cereals that don’t meet Disney’s nutrition standards.The guidelines won’t go into effect until 2015 because of existing advertising agreements.First Lady Michelle Obama called the announcement a “game changer” in a statement.“With this new initiative, Disney is doing what no major media company has ever done before in the U.S. — and what I hope every company will do going forward,” Obama said.Disney sais its guidelines are aligned with federal standards to promote the consumption of fruits and vegetables and reduce the intake of sodium, sugar and saturated fat.

The company also introduced its “Mickey Check” seal of approval for nutritious foods sold in stores, online and at its parks and resorts.

“The emotional connection kids have to our characters and stories gives us a unique opportunity to continue to inspire and encourage them to lead healthier lives,” Disney CEO Robert Iger said in a statement.

Public health and childhood obesity experts cautioned that the effectiveness of any ban will be in how junk food is defined by the company. Previous attempts by the food industry to regulate marketing to children have been criticized as being too generous in which products were allowed.

But Aviva Must, chairwoman of the Department of Public Health and Community Medicine at Tufts School of Medicine, said Disney could succeed where government thus far has made little progress.

“There seems to be limited taste for government regulation,” said Must, who has studied childhood obesity for decades. “So I think a large company like Disney taking a stand and putting in a policy with teeth is a good step.”

Studies have long established a direct link between junk-food advertisements on television and childhood obesity, and a legitimate ban could have far-reaching public health effects, said Dr. David Ludwig, director of the New Balance Foundation Obesity Prevention Center at Boston Children’s Hospital.

“Elimination of junk-food advertisements will not make television viewing a physically healthy activity,” he said. “But elimination of advertisements will substantially reduce the harm of television viewing in childhood.”

Email This Post Email This Post

Ellen and Rachel are two old friends and “expert” mamas—one a pediatrician and one a family therapist—with fifty years of parenting experience between them.


Warning: Illegal string offset 'echo' in /home/mamasonc/public_html/mama/wp-content/themes/hybrid/library/extensions/custom-field-series.php on line 157

Leave a Reply

Loading

MAMAS ON DEMAND

PARENT COACHING
& CONSULTATION

With One or Both of Us


Go to AskDrMama.com & AskMamaEllen.com for the scoop!

Phone • Internet • Your Home or Group

Listen up

No Meat For Me!

Is a vegetarian diet really okay for little ones?

Watch This!

Keep their science muscles growing with these easy, fun experiments!

What You Said

  • paket wisata: I have read so many posts concerning the blogger lovers however this article is genuinely a nice...
  • www.gaoodgle.com: Nice post. I used to be checking constantly this weblog and I am impressed! Extremely helpful...
  • ΡΥΘΜΙΣΕΙΣ ΚΟΚΚΙΝΩΝ ΔΑΝΕΙΩΝ: Have you ever considered about including a little bit more than just your articles? I...
  • Maggie sullivan: I have a neighbor, will holler and wave at me if i am near porch but if i try to sit in the yard, or...
  • 83Roxanna: Hi admin, i must say you have very interesting posts here. Your website can go viral. You need initial...
  • тетрадь по геометрии 8 класс атанасян 2015: Готовые домашние задания по геометрия 8 класс атанасян контрольная работа...
  • Ellen Schrier: Thank you so much! Please come back often!
  • Ellen Schrier: Hi Lisa, Sorry for the very late response. We are sorry to hear about your daughter and are sure that...
  • Lisa jacobs: My daughter was in a car accident and now has a concussion. She is plan to go to Mexico City which is a...
  • RF: Well my baby had her first two bottom theeth at 10 months old and i tought so far so good and then now at 11...

Just so you know

The Mama ButtonThe information provided by MamasOnCall is not intended as a substitute for professional advice, but is for information purposes only. You assume full responsibility for the health and well-being of your family. Talk with your healthcare provider about any questions you may have regarding a medical or psychiatric condition.